.

No – Not the 1980s video game but our very own EU Registered brand for our range of Robotic Loading Machines.

We are all guilty of overcomplicating life in business and we racked our brains trying to come up with a new Name for our Robotic Loading Machines. We came up with all kinds of high tech sounding names without one that really grabbed us. Eventually, I asked my 11 year old son "Can you think of a name for our Robotic Loading Machines – something catchy that people would remember" straight away "why don't you call it Packman?" and that was it – brilliant!

Application to OAMI quickly followed and 9 months later we got word from the EU Trade Mark Association that we're registered. Trouble is, he's looking for commission!